Heineken Pocha Popup store

From September 8th to September 24th, the Apgujeong Collab House invites you to experience something truly unique: the world's first Hi-Can Pocha!

In celebration of its 150th anniversary, Heineken is opening a pop-up store with a pocha (Korean street food stall) concept. What hasn't changed about Heineken over all these years, under various names and in countless ways it's been loved worldwide? One thing remains constant: the more you enjoy it together, the better it gets!

We wanted to share this joy in a Korean way, steeped in the emotions and memories of Koreans, within the cozy confines of a "pocha," a place filled with laughter and tears.

The meeting of Heineken and a pocha might sound unusual at first, but this fresh experience crafted by Heineken is like nothing you've ever seen elsewhere.